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29 Agosto 2008

El imperio Digital

Publicado en: Comunidades y Redes Sociales, Cultura y Espectáculos, Internet en General, Noticias Insólitas, Tecnología


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Nada ni nadie resulta hoy ajeno a Internet. La tecnología revolucionó desde nuestra forma de trabajar hasta la manera en que nos relacionamos con el resto de los integrantes de nuestra comunidad. ¿Qué significa la Web 2.0? ¿Por qué el iPhone y YouTube tienen tanto éxito? ¿Cuál es el futuro de los diarios de papel? ¿Cómo gana tanto dinero Google? ¿Por qué explotó la burbuja punto com? Estos son algunos de los interrogantes que el autor se encarga de ir respondiendo con claridad a lo largo de una minuciosa investigación donde no deja tema por analizar. Zanoni, periodista especializado en tecnología de la información, se mete en la historia de Apple y Microsoft, le va a preguntar a los que más saben por la creciente industria de los videojuegos (que ya supera en facturación a la del cine de Hollywood) e indaga en las campañas más exitosas del llamado “marketing viral”. De esta manera, el libro se puede leer como un manual instructivo pero también como un conjunto de atractivas historias que reflejan el presente digital.

Las redes sociales modifican desde la manera de socializar entre las personas, las formas de expresión y manifestación, el relato de historias y el modo en que consumimos –y producimos- contenidos, medios, cultura y entretenimientos.

“¿Cómo trazar el mapa de una revolución? Leandro Zanoni intenta, y creo que lo logra, guiarnos a través de una de las mayores revoluciones del conocimiento, de la información, y del entretenimiento de que se tenga memoria”, sostiene en el prólogo Alberto Arebalos, director de comunicaciones de Google en América Latina.

Esta breve reseña es sobre el nuevo libro de Leandro Zanoni, que podés descargarlo completo y gratis de este link.

La campaña de descargas legales antes de su venta en “papel” ya va por 10.000 y quedan solo unos días para que termine.

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